Last month, Red Productions had the opportunity to further a relationship with Balcom Agency, a Fort Worth based advertising firm. Tony Lama approached Balcom with a need for two TV spots highlighting their three top selling categories using the current Lama Life creative platform. They called on Red Productions for this project based on their local experience and clear, creative ideas. There wasn’t a budget for a physical shoot so they decided to use a series of still marketing photos. The existing stills were put into motion graphics that turned a print campaign into effective TV visuals.

“We greatly enjoyed working with Balcom’s creative team to fulfill the vision they cast and I was impressed to see how our resident motion guru, Sam Parnell really brought the storyboards to life in a way that evoked a fun, journey of life feeling from these spots,” said Red Sanders, Red Productions. The finished spots aired on RFDTV in January, February and March and have been incorporated on the TonyLama.com home page. “Working with Red Productions was easy, fun, affordable and extremely effective. We look forward to working with their team again very soon,” said Balcom’s Senior Art Director, Trey Sprinkle.

To see these spots first hand you can follow these links: That’s Life 1 and That’s Life 2

Red Productions is a full-service film and video productions company in the DFW Metroplex. For further information, we can be reached at 817.810.0777 or info@redproductions.com.