TCU - Learning to Change the World

TCU has been a large part of our repertoire for the last 6 years and we've just completed national TV spots for their current "Ahead of the Curve" campaign. The commercials feature 4 distinct features that TCU has to offer current and potential students: Schieffer School of Journalism, campus life, TCU Energy Institute and Institute for Environmental Studies, and study abroad programs. We took each of these unique features and created 15-second spots depicting each one. The spots were then combined into two 30-second TV spots that have aired on major sports networks during the football games.

We wrote, directed and produced this commercial with the help of the TCU Office of Communications, writer Mack Simpson, and still photographer Gordon Trice. We were able to use current TCU students as extras when filming the Schieffer School of Journalism and campus life segments as well as beautifully portray the new development on the TCU campus.